(adj.) having keen mental perception and understanding; the main trait an experienced designer needs to maintain in order to create products for a wide range of people; the ability to perceive and understand things from a non-designer’s angle.


Functionality, usability, and accessibility matters most to me. Everything else is secondary. I care deeply about creating meaningful products that help people. I take a detailed approach to every project, making sure that every aspect is of the highest quality. That's why I like to get involved in the whole process, from the seed of the idea to the final product.

I design to help companies, such as startups and small and medium businesses, launch products, build brands, and achieve goals. During the last eleven years, I have been helping clients from all over the world to turn their ideas into real business results through my hands-on experience with user experience, system design, branding, and front-end.