Allerin develops integrated technology solutions for businesses that aim to provide excellent customer experiences using mobile, desktop and embedded devices. Experts estimate that the IoT will consist of almost 50 billion objects by 2020.
- UI/UX Design
- Creative Direction
The brand of the company still lived in the “Web 2.0” era, so the complete redesign was a must. The website lacked good information architecture, so the navigation and understanding of services they offered were not clear enough. On top of that, responsive design of the website was just as bad. That being said, indicators like high bounce rate and low conversion rate were not surprising.
Allerin had a development team, so they wanted to be involved in the implementation of the website using Ruby on Rails, since they have a lot of experience with it. In order to make the collaboration easier we used inVision for prototyping and GIT for version control.
- 61% decreased bounce rate
- 3s faster loading time
A completely new logo was created using the flame as a symbol of creation and growth, connecting it to the meaning of the word “allerin” which refers to “beginning of good things” in Hindi language. Inspired by the Olympic Games, we reshaped the letter “i” into a torch with a flame, marking the new beggining.
The main focus of a visitor is on services, therefore, to make it easer to navigate through the website, a distinct icon was assigned to each group of services.
A whole new design was applied to the existing blog powered by WordPress. That helped in significatly decreasing the bounce rate. (the percentage of visitors to a particular website who navigate away from the site after viewing only one page.)
Since Allerin offers solutions for providing excellent user experience regarding the IoT, the fully funtional website on mobile devices was a necessity.
I have known Milos for quite some years now, and hence can vouch that he is not just an asset, but an achievement for any UX related work. He does not only understand, but calibrates the differece between UX and Design. While most of designers just seek instructions and guidelines to provide concepts, Milos does his research to understand the requirements.
Naveen Joshi, CEO
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