Cymonz provides the opportunity to launch or streamline currency exchange and international payments business, it is fully customizable with complete control of pricing and fees.
- UI/UX Design
Because of the bad information architecture, the navigation of the website was very confusing. It was very hard to comprehend the services and solutions the company offers to potential clients or partners, and that lead to high bounce rate and low conversion rate of the website.
Besides the online, also the “offline presence” was not great. The design of the PowerPoint presentation used in meetings, which is a great deal in this type of business, was too cluttered, and again, did not look trustworthy.
The aim was to completely redesign the website, with a main focus on information architecture, and improve the visual identity of the company, leading to the goal of increasing conversion rate as the most important KPI (Key Performance Indicator).
In order to do achive this, I asked for help from my colleagues and old friends, Vladan Tacic, in charge of back-end, and Marko Manojlovic, responsible for front-end development. inVision helped a lot to collaborate with the client, since the time zone difference was really big (12 hours).
- 73% increased conversion rate
- 396% increased page views
- 30% decreased bounce rate
The classic corporative look was refreshed by using bright and vivid colours for the logo, which I slightly tuned up by removing the gradient from the old logo, making it more reliable and trustworthy.
The aim was to reorganize and rename the categories of services, in order to make it easier for clients to comprehend them. Hence, now there is a clear destinction between the categories and the options they have.
Regarding the fact that the website was intended for business clients, who are always in a hurry and on the move, the fully funtional website on mobile devices was a must.
Even though making PowerPoint presentations is not something I generaly do, this time I made an exception since the old presentation for the potental clients was not on the satisfying level. Since, in most cases, the presentation is the first step in getting to know the company and its services, it is of an utmost importance to make it appealing and effective.
The communication with Milos from day one was structured and timely. He easily understood our requirements and communicated his ideas and vision for the site well. Where Milos saw a flaw in our thinking or goals, he was quick to communicate this to us and was always willing to discuss and educate us when we were to disagree on design or structural aspects of the website while at the same time be willing to listen to our requirements.
Simon Lynch, CEO
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