DICE is a startup company that provides services related to vehicle, house and industrial cleaning using carbon dioxide (CO2), commonly known as dry ice. CO2 is a non-poisonous, liquefied gas, which is both inexpensive and easily stored at work sites.
- UI/UX Design
- Creative Direction
The two main tasks were: to design and develop a responsive landing page, and to create a simple ordering process in order to make it easily accessible and convinient for the customers on the move.
In a two-month period we managed to build the brand which reflected the client’s wishes, as well as landing page and web application, after many iterations and prototypes.
The idea of creating this visual identity was inspired by two components. On one side, we had ice and its chemical composition and visual characteristics. On the other, we focused on cultural and social asspects of the targeted customers, by using curved lines and geometrical shapes, as well as the golden colour reflecting Dubai’s sand and wealth.
We created an elegant landing page that includes list of services with CTA button, making it possible for customers to order the services quickly and directly from the homepage. The homepage itself depicts a short description of services, whereas the more detailed description can be found on services page.
After logging in, the client would be redirected to the clients’ dashboard, where we created a simple booking process that takes only a few steps to complete, excluding all unnecessary input fileds. The reason was to make it easier for our clients to book the services, since they are often in a hurry and on the go. In the clients’ dashboard the user can also check out his pending and history bookings, as well as to access his account settings.
The appearance of this clients’ dashboard on smaller screens resembles the layout of a mobile application. Our goal was to transfer all of the functions effectively from the desktop website and dashboard to the mobile version.
The first project we did together was in our college days, for a non-profitable community about video games. That's how we even met, while gaming and communicating online, so basically, we followed each other's path from juniors to seniors, and oh boy we learned a lot. Now, after several years, we work on a daily basis on a wide range of projects for different clients all over the globe. Milos is a very organised and neat person, a bit too much if you ask me, just kidding. I think that's his most valuable asset, which is crucial in his profession, and business in general.
Vladan Tacic, Developer
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